You've probably heard this before, “Those cookies are addictive”. A new study suggests that foods loaded with bad carbohydrates, like processed sugar, really are addictive. Researchers found that foods high in sugar can produce the same responses in the brain as addictive drugs like heroin and cocaine.
A new groundbreaking Harvard study showed exactly how sugar lights up the addiction center of the brain. They gave 12 overweight men a low sugar milkshake. 4 hours later, they measured the brain activity, blood sugar levels and hunger of these men.
A few days after the low sugar milkshake, the Harvard researchers gave those same 12 men a high sugar milkshake. The shakes had exactly the same amount of calories, protein, fat and carbohydrates. They were made to taste exactly alike. The big difference was in how much and how quickly the second shake spiked blood sugar. The men did not know which milkshake they were getting, and while their taste buds could not detect the difference, their brains sure could.
Calories aren’t the whole story
An important aspect of this study on the addictive effects of sugar notes that the kinds of calories people consume can make a big difference. It’s not as much about the number of calories as it is about the quality of those calories. Healthy calories come from vegetables, fruits, nuts, grains, seeds and beans while unhealthy calories are more likely to come from white flour, sugar and high starch foods.
How do you break the sugar addiction?
The way to break a sugar addiction is to consume the right things that satisfy hunger and cravings while balancing blood sugars. Our whole food concentrate, NuPlus, has been mentioned in numerous books and articles as a great tool for relieving addictions. The beneficial calories from NuPlus are instantly absorbed and put to use by the body for healthy regeneration of cells and tissues.
Here’s the study: Effects of dietary glycemic index on brain regions related to reward and craving in men
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